Téléchargement PDF Shadow type : Classic Three-Dimensional Lettering, by Steven Heller
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Shadow type : Classic Three-Dimensional Lettering, by Steven Heller
Téléchargement PDF Shadow type : Classic Three-Dimensional Lettering, by Steven Heller
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Détails sur le produit
Relié: 352 pages
Editeur : Thames & Hudson Ltd; Édition : 01 (1 septembre 2013)
Langue : Anglais
ISBN-10: 0500516995
ISBN-13: 978-0500516997
Dimensions du produit:
18,1 x 3,2 x 24,7 cm
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Graphic artists await with bated breath any new book by Dr. Heller and Ms. Fili... Their books are just exquisitely, knowledgeably compiled worlds of eye candy, vivid history and inspiration.SHADOW TYPE: CLASSIC THREE-DIMENSIONAL LETTERING is another fabulous gem from these creative people: It is a lavishly illustrated compendium of a kind of treatment given to lettering and type, in the scope of this book, from the Victorian age, through Art Deco/Style Moderne, through Streamline; roughly the period of 1890---1955.Letterforms are given a bold, three-dimensional quality as if they have been extruded into blocky forms-- the sides of these letters given a realistic shading/modeling--- then shadowed dramatically as if raked from some unseen oblique light source.Nowadays, 3D softwares can readily create these kinds of letter treatments, but this book chronicles a time when this 3D modeling was done entirely as an illusion created by hand.As Heller/Fili often do in their books celebrating the best of 20thc letter and poster and ad treatments, SHADOW TYPE is chaptered by how different nations employed the style in their own idiosyncratic way: American, Italian, French, German, British, then by other countries.Americans my age-- I am 50--- will almost certainly recognize this kind of shadowed 3D lettering from the opening and closing titles of Hollywood movies of the 20thc, most prevalently during the 1930's and 1940's; something about the long dramatic shadows of this treatment is especially well-suited to the Film Noir genre.SHADOW TYPE is a cornucopia of inspiration for modern graphic artists, designers, illustrators and signpainters...(Restaurateurs and menu designers, too) and for lovers of Art Deco, Midcentury and Streamline design.As is often the case with the fine books of Heller & Fili, the book contains a concise, informed explanatory/historical text... followed by wall-to-wall, full-color illustrations. Their books are just all-eyecandy-all-the-time. Such a joy to peruse. It is apparent that the authentic period samples for this book have been painstakingly color corrected, so their printed versions included here are razor sharp, showing the saturated, wonderful vintage colors exactly as they appeared when new. The paper stock is rewardingly heavy, with a semigloss coating, showing off the designs as the treasures that they are.Heller & Fili also designed the book with "full bleed" on the picture pages; no white borders intrude upon the vivid closeups of these styles; The authors want the reader to be swimming in beauty, not coldly appraising these styles intellectually.We tend to think that "everything has improved" in modern times, with modern technologies and sensibilities; yet the wonderful, smart, stylish, hand-rendered examples presented in this book show that modern designers could do very well to study the disciplines of the past... starting with the books of Heller & Fili.Highly recommended.
I am so pleased to have purchased this book. It is full of page after page of inspiring work. It's like a google image search for vintage ephemera, printed and bound - only you get 100% accuracy in your search results! The cover makes it seem like it's all going to be a singular era of shadow type, but inside covers many eras and styles that make use of this. I actually had never noticed so much shadow type in the vintage graphics that i love until I saw many of those examples in this book - like the ubiquitous french credit receipt. If you are inspired by a blast of visual examples (instead of instruction or scientific/detailed histories) you will love this 1-1/2" tome.
A beautiful book. I should have gotten the hard copy, as the spine is very tight on the paperback and some of the visual is cut off in the center of the book. To be clear, this isn't a how-to-letter book, but a collection of stunning hand lettered pieces. So inspiring, and I've turned to it again and again when starting a new piece. I made the piece in the photo by referencing an alphabet in the book. -Made By Marzipan, letterist
Beautiful reference material. The paper quality is thick and the prints are easily legible due to their large format on the pages. I've been collecting images of this subject matter for years online, but I've never found such a large variety in (especially in this quality) in a single place. This is a must-have for designers who draw inspiration from the past.
beautiful reference book for shadow and 3d type. a lot of jems in the book
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